Top search keywords: what visitors search for most.
Clicks on spaces: which stores visitors open most.
Directions to spaces: which stores visitors ask directions to most.
These visits also fill the Most Popular Stores row in the viewer. See Directory overview.
A popular search with few store clicks may mean visitors can’t find what they look for. Check the store’s name and category.
Analytics shows how the experience is used. It is not a count of people in the building.
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